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How to Map Lead Nurturing Content to Each Stage in the Sales Cycle

Hubspot

Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. Here's how you can map lead nurturing content to every stage in the buying cycle.

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The Pros and Cons of Form-Free Content (And Which to Choose)

Hubspot

That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. But where some inbound marketers start to diverge is in their decision to deploy that content behind a form , or keep it form-free for all the world to see with no exchange of information.

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7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

The news section of a website is often found under the 'About Us' portion of the main navigation, and contains content like press releases about company and product updates, event information, mentions of your company in the news, and awards received. What a great supplement to your calls-to-action in lead nurturing emails and blog content!

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos.