Remove Buying Cycle Remove Email Campaigns Remove FAQ Remove Information Remove Case Studies
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Include video content in your buyers’ journey

Biznology

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Two of the stats revealed.

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11 Things to Do Every Month to Boost Your Conversion Rates

Content Marketing Institute

Understanding customers’ buying cycles can also help you improve conversion rates. Case studies. In some cases, value propositions don’t have anything to do with the product itself. Update email campaigns. Automation is your best friend when it comes to email marketing. Trust seals.

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Creating Content for Every Stage of the Client Journey

Circle Studio

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. Prospects are looking for detailed firm information, data sheets and project profiles. Evaluation/Selection.