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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de. Create thoughtful & in-depth content as well as the content articulated to each of the respective stages of the customers in their buying cycles.

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What Do You Need for Successful Nurturing?

ANNUITAS

Define Your Buyer Profiles & Buying Cycle. that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. In addition, as you define the buyer profiles, be sure to also identify and map the buying cycle. It was closer to 800-1,000 per month.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

In order to address this issue, develop a content map that defines the buying cycle of your customers. Then (in collaboration with sales) determine what content should be delivered along each phase of the buying cycle.    For most organizations this will mean having to develop new content. . 

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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

When and how did marketing influence leads throughout the buying cycle? What stage of the buying cycle are they in? Duplicate leads. Duplicates can seriously throw off your numbers. There are many tools to help de-dupe your database (i.e. Showing Influence through Interesting Moments.