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What Do You Need for Successful Nurturing?

ANNUITAS

If you are one of those who are looking to develop lead nurturing as part of your marketing strategy, but you just don’t know where to start, here are 5 things you need to consider before you launch. Define Your Buyer Profiles & Buying Cycle. Make sure you define a process for how data is compiled , segmented, and de-duped.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  A Process-Based Approach to Lead Management. In order to address this issue, develop a content map that defines the buying cycle of your customers. Markets by the Numbers.