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5 Best Practices for Setting Up Email Nurturing Campaigns

Act-On

Using marketing automation, the organization automated email campaigns and improved segmentation efforts. As a result, they experienced a 300% increase in open rates on follow-up emails. Instead, curate a targeted list of prospects, segment them based on where they’re at in the journey, and then walk with them along that path.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. You need to rethink your business model first and fast.

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Pro Tips: Driving Conversions from Email

Liveintent

People look to email newsletters as an escape from the constant onslaught of content on the web or in social media. They subscribe in order to receive specific content, curated and presented in a simple, clean fashion. By using your CRM data, you can creatively target customers who may not be opening emails on your own list.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Better understand your customers or audience(s). Watch Webinar.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Better understand your customers or audience(s). Watch Webinar.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Better understand your customers or audience(s). Watch Webinar.

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Better understand your customers or audience(s). Watch Webinar.