Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]
ViewPoint
OCTOBER 6, 2015
There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying.
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