Channeling Buyer-Based Experiences in SMB
MARCH 30, 2012
This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere. Therein lays the new buyer realities of today. What is profound is that this is more than the labels of the elusive, invisible, or buyer 2.0.