Content4Demand

APRIL 2, 2019

Content4Demand embeds SME interviews into our content creation framework, so all critical parties have a say in the direction of the piece or campaign. Our process is also extremely flexible, allowing us to pivot focus as your needs and priorities change. Get them involved in the process!

Paid Search Agency 85

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 85

Televerde

MAY 24, 2018

This content needs to include personal content that humanizes a social seller’s online personality, industry content that builds their SME status in their industry, and branded content that drives prospects and clients to the company website and content. Drive prospects from education to consideration stage in the buyer journey.

Social Media 40

Social Media Social Marketing Media SME 40

DivvyHQ

AUGUST 28, 2019

Does content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. But without a solid content plan, it’s almost impossible to be successful in your content efforts. So, perhaps it’s time we remove some of that trepidation.

Planning 62

Planning Process Content Buyer's Journey 62

DivvyHQ

AUGUST 28, 2019

Does content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. But without a solid content plan, it’s almost impossible to be successful in your content efforts. So, perhaps it’s time we remove some of that trepidation.

Planning 40

Planning Process Content Buyer's Journey 40

Tony Zambito

MARCH 30, 2012

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . © All Rights Reserved I-5 Design and Manufacturer.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Content4Demand

DECEMBER 4, 2018

There would be no time for SME calls, so we had to work with previously vetted and published content. We evaluated across the buyer journey and then presented ideas on creating new content or repurposing existing content to fill the gaps and execute on the opportunities. Short-Order Content. Reorganize Your Pantry.

SME 71

SME Content Webinar Metrics Buyer's Journey 71

ClearVoice

SEPTEMBER 6, 2022

Further into the buyer journey is where the middle-of-funnel marketing (MoFu) happens. This assumes the buyer is at least somewhat interested in pursuing a professional or consumer relationship with your brand, and this is where they spend the most time in pursuit of facts or benefits that can help them make a buying decision.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Tony Zambito

MARCH 21, 2012

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . © All Rights Reserved Peter Schofield. In the first article of this series, we visited two new realities.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100