Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Oktopost

JANUARY 25, 2024

Your customer’s active intent shines through as they engage with you on social media, helping you identify those genuinely interested in building a deeper connection. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

Televerde

OCTOBER 19, 2020

Millennials make up 59% of all B2B buyers with 30% functioning as the lead buyers at their companies. Personalization, interactive buyer journeys, and a focus on quality data are just a few of the routes B2B brands will take to adapt. B2B buyers are consumers for the 16 hours they spend outside work each day.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

PureB2B

MAY 30, 2022

This ultimately adds to the business value of ABM by creating opportunities to underscore and emphasize customer loyalty. First-party data such as website visits, social listening, marketing engagement metrics, and sales intelligence are used to identify prospects showing active interest in the product or solution.

Account Based Marketing 62

Account Based Marketing ABM Work Management Touchpoints 62

TrustRadius Marketing

SEPTEMBER 28, 2022

By developing a clear strategy for customer engagement, you can put a plan in motion to attract new customers and build brand loyalty with your current customer base. Conversations across touchpoints should be saved, merged, and easily accessible. Establish a Customer Loyalty Program . Gamify your Interactions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

SalesIntel

JUNE 9, 2021

A sales sequence is a collection of different sales touchpoints that are scheduled to be delivered at a predetermined time and interval. These touchpoints may include SMSs, social messages, phone calls, and other sales activities in addition to emails. Align — Your touchpoints should be aligned to the purpose of your sales sequence.

B2B Sales 52

B2B Sales Top of Funnel Ideal Customer Profiles Tips 52

The ABM Agency

JANUARY 8, 2021

Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer. In the awareness stage, you must use a combination of demographic and intent data to create an ideal customer profile (ICP) of the audiences most likely to turn into leads.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59