Buyer's Journey, De-duplication and Intent Data

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Buyer's Journey

De-duplication

Intent Data

Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

Intent Data

Intent Data Intent Content De-duplication

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

DECEMBER 10, 2021

Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). And its web personalization efforts relied heavily on form-fills … and because of that, only 3% of its web traffic was de-anonymized and received personalized content. And what happens?

Lead Ranking

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Content + Intent Data: The Foundation of a Frictionless Content Experience

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

Webinars

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