Contently
DECEMBER 15, 2022
Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. Some organizations may want insights across the buyer journey.
ActiveDEMAND
MARCH 18, 2022
Without getting too crazy with your GA setup, you’ll get some duplicate conversions. These duplicate conversions are part of what causes over-reporting conversions , which can be a problem. Leads need to be filtered well and de-duplicated as much as possible so that they’re accurate. Real buyer journeys.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Albacross
FEBRUARY 10, 2020
De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed. This gives us a better idea of buying intent and what stage they might be at in their buyer journey. Set up segments based on your ICP, e.g. 200+ employees, $50M+ revenue, located in the US, or the UK. Alexa rank.
Only B2B
NOVEMBER 28, 2019
You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.
Strategic-IC
SEPTEMBER 10, 2019
Contact de-duplication, drag-and-drop editors, and easier workflow management. Users will also be able to find and merge duplicate contacts and companies, create folders for workflows and create actions that skip to different workflow steps.?. That is, ‘To make the buyer journey go faster, you’ve got to apply force.
Only B2B
NOVEMBER 28, 2019
You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.
ActiveDEMAND
SEPTEMBER 1, 2022
The fragmented customer journey that Universal Analytics had difficulty tracking is now recognized as a single user journey in GA4. Google is excellent for data tracking and offering anonymous data aggregation but the closer you get to the contact the less information Google will show.
Expert insights. Personalized for you.
117 
Let's personalize your content