Buyer's Journey CRM DemandBase SMB 
FunnelEnvy
MARCH 17, 2020
The more diverse and complex your buyer journey is the more you will benefit from using a predictive campaign that can take in all the data and outcomes and predict for better outcomes for your users. If anyone has the same exact journey, there is less to predict for.
FunnelEnvy
MARCH 7, 2018
Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. MuleSoft’s featured product, Anypoint Platform , seems to follow a relatively standard SaaS buyer journey which includes a free trial. Behavioral Criteria.
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