Reboot Buyer Insights To Drive B2B Growth
Tony Zambito
MARCH 12, 2017
Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. B2B organizations, due to digital transformation, are becoming flat and hierarchies of the past are no longer.
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