BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. Don’t get me wrong, it’s extremely useful information, but the more specific you define your ideal customers, the more effective you can market to them. . But don’t worry. What is a Target Audience?

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

SalesIntel

OCTOBER 16, 2023

Personalization has become an important ingredient for B2B brands looking to generate engagement with prospective buyers and see a return on investment (ROI) over the long term. Getting the message right and fine-tuning the smaller components will allow brands to establish a presence in an untapped market.

ROI 40

ROI B2B Marketing Personalization Planning 40