article thumbnail

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Detailed buyer personas offer a fantastic opportunity for marketers to ensure content is relevant for its intended audience, on the channels they prefer.

article thumbnail

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Don’t let these common B2B marketing mistakes put a wench in your works: Not Using Buyer Personas. Not Optimizing Content for Mobile Phones.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Don’t let these common B2B marketing mistakes put a wench in your works: Not Using Buyer Personas. Not Optimizing Content for Mobile Phones.

article thumbnail

How to Find and Hire a Director of Marketing for Your Business

Single Grain

Audience research, buyer persona creation, SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, PEST (Political, Economic, Social, Technological) analysis, market segmentation, and risk analysis are some of the tasks the marketing director is responsible for. How do you create a buyer persona?

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Promote: Spread your content and drive traffic to your website by sharing the links via social media or emails to your customer database.

article thumbnail

Ecommerce Marketing Tips and Tactics for Rapid Growth

Single Grain

Creating intricate customer profiles, or buyer personas , enables you to make data-driven marketing decisions and concentrate your efforts effectively. It’s wise to create a buyer persona for each type of customer. SEO is a long-term strategy that requires consistent effort.