Hubspot

APRIL 26, 2016

Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. What's a marketer to do to make sure your buyers find you early and often? How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. The skills needed for this job. Typical duties of a Marketing Director. How to go about finding the right person for this job.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Martech

FEBRUARY 11, 2022

It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers. One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. “If Examples of personalized marketing.

Work Management 122

Work Management Personalization Marketing Management Marketing AI 122