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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Personalize the call-to-action (CTA) based on prospect’s buyer persona. The second one is that you should consequently follow your message and stick to it, on every step, so ad, email, social media, landing page. Compliment a piece of content published by the prospect.

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14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

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Writing About Data: Using Statistics to Strengthen Storytelling Content

ClearVoice

I’ve been asked to include a quick stat or appealing number in everything from landing page copy to requesting testimonials from happy customers. Landing page. The people you’re addressing based on a buyer persona are generally cohorts. Case study. Data study. Infographic. Presentations.