Remove Buyer Personas Remove Elasticity Remove Landing Pages Remove Rules
article thumbnail

14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

article thumbnail

Writing About Data: Using Statistics to Strengthen Storytelling Content

ClearVoice

I’ve been asked to include a quick stat or appealing number in everything from landing page copy to requesting testimonials from happy customers. Landing page. The people you’re addressing based on a buyer persona are generally cohorts. Case study. Data study. Infographic. Presentations.