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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Compliment a piece of content published by the prospect. Personalize the call-to-action (CTA) based on prospect’s buyer persona. Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Personalization in Online Advertising.

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14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot

This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like: Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online.".

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Writing About Data: Using Statistics to Strengthen Storytelling Content

ClearVoice

88 percent of marketers use data from third-party resources to better understand their customers. I’ve been asked to include a quick stat or appealing number in everything from landing page copy to requesting testimonials from happy customers. Landing page. Case study. Data study. Infographic.