CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
This means gaining insight into everything from the ideal buyer’s challenges, aspirations, attitudes, influencers, and motivators to their content and information preferences. Overall, it requires an understanding of the purchase process from the buyer's point of view. Brian Halligan, CEO and Founder of HubSpot.
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