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Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. The percentages of marketers indicating this as their top challenge are not measly either. Buyer Persona Research. Is Technology The Answer?

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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Let us examine 5 signs indicating to senior executives it is time to reboot: Your Buyer Personas Are Outdated.

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Drive growth with account-based marketing

Martech

Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Automation. The power of ABM is due to the advantages of digital marketing; automating data collection and connection enables the customization of interactions with those customers.

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Why You Need a Unified Brand-to-Demand Strategy

Madison Logic

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

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Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss

Madison Logic

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

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Simplify Your Approach with Technology

Televerde

Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. According to a Forrester survey of marketing decision makers in the U.S. Marketing Automation Technology Sells More Hot Tubs.

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Demand Generation Marketing: A Catalyst for Professional Services High Growth

Hinge Marketing

Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. Our research validates the trend. You need to take the time to create some groupings of buyer personas and be able to speak to each of them differently.