How to Qualify a Lead: The Battle-Tested B2B Framework
SnapApp
MAY 29, 2018
To visualize this dynamic, we say that buyers are on a journey. Leads are the people behind your CRM data. Maybe someone signed up for an ebook that explains how to solve their problems with your product. If you have documented buyer personas, check them against the MQLs and SQLs that actually end up converting — do they match?
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