Go Beyond Data - Consumer Insights are Key to Understanding Your Customers
GreenRope
AUGUST 6, 2014
With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.
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