Remove sales-opportunities
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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

Established companies falter when they ignore the changing behavior of customers. Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. One reason for this may be that no buyer personas have been created, or if they have, something’s wrong with them.

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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? So how do we actually stand out, especially in our industry – martech – where companies are really good at this? We all have buyer personas that want something different from our product.