NuSpark Consulting

DECEMBER 5, 2011

B- Buyer Personas. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. By optimizing website and landing page traffic; conversion lifts will increase.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Hubspot

NOVEMBER 7, 2012

Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. Case studies that highlight the success of your current customers are an extremely powerful product marketing tool.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Madison Logic

DECEMBER 14, 2023

Smarter Use Cases for Generative Artificial Intelligence (AI) and Machine Learning It’s no surprise that AI and machine learning are the big talking points for B2B marketing predictions. You can then build out a content roadmap that matches content to its ideal channel to remain top of mind and propel engagement from the buying committee.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

ANNUITAS

FEBRUARY 20, 2014

You won’t get too far in developing relevant and engaging content without defining your audience, understanding what they need and want to hear, planning what you want to convey to your audience, and how you want to share information with them along their buying journey. If you can’t do that- stop and figure that out first.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

Hubspot

SEPTEMBER 26, 2013

It enables marketers to nurture leads and send them information only when it is most relevant to their stage in the buying cycle. Case in point: Middle of the Funnel. Sometimes referred to as a “ buyer persona ,” a persona is a basic profile of a target consumer. Okay, rhymes with “gene.”

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 10) Buyer Persona. Learn more about developing buyer personas here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28