Buyer Personas Buying Cycle Demand Generation Agencies Peer-to-peer 
The Mx Group
AUGUST 16, 2017
Buyer Strategy. Demand Gen and Lead Management. Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. We’ve developed personas, but they aren’t getting used. How often should we refresh and update personas?
Tony Zambito
JULY 10, 2011
In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future. Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tony Zambito
NOVEMBER 8, 2010
Demand is still very much part of the business vocabulary today. Especially in the vernacular of B2B marketing whereby we see many topics related to Creating Demand, Demand Generation , Increasing Demand, and etc.
Everything Technology Marketing
MAY 24, 2010
B2B buyers are more sophisticated than ever. Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. Now imagine the information customers are finding is yours.
LEADership
AUGUST 13, 2013
A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. If we can remember this about our buyers, we would be more successful as B2B marketers. HERE IS A 6-POINT CHECKLIST OF EMAIL MARKETING TECHNIQUES THAT ARE WORKING FOR B2B LEAD GENERATION TODAY.
Expert insights. Personalized for you.
84 
Let's personalize your content