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How to Develop a Successful Go-to-Market Strategy

Zoominfo

Support: How can you offer greater support during the buying cycle and beyond? Customers that go through the buyer’s journey with little or no support lose confidence in business relationships. Creating buyer personas enables your team to reach out to groups of customers at scale based on shared characteristics.

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How to Implement an Account-Based Marketing Program in Your Firm

NuSpark Consulting

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. Examine historical data to get the value of former “good” deals and the typical length of the buying cycles for each one.

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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Adobe Experience Cloud Blog

But you know that your sales team can call someone who fits your buyer persona perfectly and still end up without a sale. With buyers conducting their own research, engaging with you in multiple channels and involving more decision makers than ever, the B2B buyer’s journey has never been more complicated. Why is that?

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What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Easy access to buyer personas and customer conversations isn’t available: Sales executives spend a lot of their time in meetings in order to discuss the available leads, get access to the data, sales KPIs, etc. With automatic lead management, the platform scores the lead on the basis of behavior, geography and demographics.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

In partnering with GreenRope, one of the leading and most comprehensive CRM and marketing automation platforms out there, we at BlogMutt are excited to cover exactly what elements of a content strategy can take it from flat and lifeless and dynamically bring it to life and start actually accomplishing your marketing goals. .”

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

In partnering with GreenRope, one of the leading and most comprehensive CRM and marketing automation platforms out there, we at BlogMutt are excited to cover exactly what elements of a content strategy can take it from flat and lifeless and dynamically bring it to life and start actually accomplishing your marketing goals. .”

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

In partnering with GreenRope, one of the leading and most comprehensive CRM and marketing automation platforms out there, we at BlogMutt are excited to cover exactly what elements of a content strategy can take it from flat and lifeless and dynamically bring it to life and start actually accomplishing your marketing goals. .”