Remove Buyer Personas Remove Buyer's Journey Remove Eye-Tracking Remove Paid Content
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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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Landing Page Strategy: The Complete Guide

Unbounce

When you click, you’re expecting the content to match your interests and browsing habits. It’s a marketer’s job to make sure you’re not disappointed. Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. Table of Contents. What Is A Landing Page?

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The Complete Guide to Lifecycle Marketing

Hubspot

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase. Evaluation.

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Lead Source: What Is It and Why It's Valuable To Your Team

Hubspot

The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. In this blog post, we’ll review the definition of a lead source, why lead sources are so important, common types, and best practices for managing and tracking them. Email marketing (email campaigns).

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How to Create Top of Funnel Content for Lead Generation

Outbrain

If you really want your business to generate more targeted leads, you may want to take a look at your top-of-funnel content strategy. Because of this, most top-of-funnel content is focused on education and value. Your product or service could be an agency of graphic designers who specialize in social media ads and content.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

Eye tracking. 1) Tailor Your Product/Service for Your Target Market. Create User Personas for Clearer Understanding. Start with one persona at first so that your team members have a clear structure. Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!). Card sorting.