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What is user intent?

Biznology

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] 1] As an Example [sic.],

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A B2B marketing guide (and how to be successful)

Choozle

B2B buyers need to get multiple stakeholders (the average B2B purchase decision now means 6.8 B2B customer journeys can be increasingly lengthy and expand beyond the buyer’s frustrations and motivators. Bombora: Bombora is the leading provider of B2B demographic, firmographic, and intent data.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

So one thing that businesses need to start with is kind of the planning pillar and the planning pillar, really, it begins with, you know, identifying who is my customer, right? Um, another great thing that they’re offering today is what we call, uh, intent-based marketing. What did they need? Who are we trying to reach?