Buyer Need Emarketing Marketo 
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!
Ambal's Amusings
FEBRUARY 8, 2010
Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. We all say we map our value focus to specific buyer needs. eMarketing Strategies for the Complex Sale. Click and download FREE eBook from Marketo and ClickDocuments.
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Ambal's Amusings
MAY 27, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee's Tip.
Ambal's Amusings
AUGUST 27, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! "Effective content for either technical or business buyers needs to address issues that keep them awake at night" Tom Pick's Bio. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).
SalesIntel
OCTOBER 17, 2024
She enjoys tailoring workshops to help global marketing teams adapt to shifting buyer expectations and engagement preferences. Ardath is also the author of eMarketing Strategies for the Complex Sale and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Born Sales. Bred Marketing. Building Partnerships.
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