KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ANNUITAS

MAY 13, 2014

The idea that if we are going to be able to truly connect with our buyers, we need to be able to tell that buyer (and in most B2B buying scenarios) multiple buyers a compelling story. When we look to engage buyers in a dialogue , it is a much different approach.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketing & Strategy Opt-out 100

Madison Logic

AUGUST 17, 2023

The days of schmoozing potential buyers with lavish lunches and cold calls are behind us. Instead, the new era of effective customer engagement is being ushered in by the power of content and storytelling. When done well, it has a unique ability to evoke emotions and increase engagement, building trust and relatability with buyers.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52

Sales Engine

OCTOBER 8, 2015

But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. The buyer has WAY more control than they used to. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. From there, you have the information you need to start building your pipeline strategy. Here’s the good news.

Small Business Marketing 216

Small Business Marketing Startups Peer-to-peer Ad Building 216

DiscoverOrg

MAY 30, 2018

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. From there, you have the information you need to start building your pipeline strategy.

Startups 100

Startups Small Business Marketing Ad Building Demand Generation Agencies 100