KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sales Engine

OCTOBER 8, 2015

The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. The buyer has WAY more control than they used to.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Madison Logic

AUGUST 17, 2023

The days of schmoozing potential buyers with lavish lunches and cold calls are behind us. Instead, the new era of effective customer engagement is being ushered in by the power of content and storytelling. When done well, it has a unique ability to evoke emotions and increase engagement, building trust and relatability with buyers.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52