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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

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7 B2B Tech Marketing Takeaways from SaaStr Europa 2019

Strategic-IC

After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Consider - Outbound vs Inbound Lead Generation? How should SaaS companies generate leads? Image: ©2000-2019 Matrix Management Corporation.

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42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

Good prospecting leads to good business. Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. It helps businesses increase sales , manage contacts, improve response rates, and track their success at a glance. What is Sales Prospecting?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads.