Buyer Intent Email Campaigns Newsletter Resources 
SalesIntel
MARCH 14, 2023
Firmographic data include details like: Annual Revenue Type of Industry Number of Employees Location(s) Decision-Makers Although firmographic data alone is not enough to create highly relevant content for your buyers, it is the place to start your segmentation process. There are multiple resources available to collect the firmographic data.
Anteriad
APRIL 25, 2023
Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. They typically ask for at least a name and email address.
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Anteriad
APRIL 25, 2023
Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. They typically ask for at least a name and email address.
SalesIntel
JULY 16, 2021
Designing, evaluating, and implementing an effective marketing plan often takes time, energy, and resources. Imagine having to do that for an “automated” real-time campaign based on triggers, deadlines, and action that isn’t handled by you. It’s similar to conducting a sales conversation over several emails.
GreenRope
SEPTEMBER 10, 2017
Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral.
GreenRope
SEPTEMBER 10, 2017
Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral.
GreenRope
SEPTEMBER 10, 2017
Wealth of interesting, engaging material that’s ready to share on social media or in newsletters. Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral.
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