B2B Personalization; Marketing Perfection or Just Plain Creepy?
Inbox Insight
JUNE 28, 2021
79% of businesses that have surpassed their revenue targets have a documented personalization strategy in place, while 83% have a dedicated personalization budget. 2 key personalization pain points faced by the modern B2B marketer. Another effective technique for translating user actions into signals of buyer intent is lead scoring.
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