Buyer Intent Digital Asset Management Gartner In-market Buyers 
6sense
DECEMBER 9, 2021
Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Knowing you’re reaching the right buyers at the right time is more crucial than ever.
NetLine
NOVEMBER 30, 2023
Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Gong.io) that analyze interactions with buyers.
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