Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Metadata.io G2 + Metadata.io

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Combining buyer intent with social proof.

Buying Cycle 93

Buying Cycle Intent Ideal Customer Profiles Planning 93

PureB2B

MAY 19, 2022

Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. As a B2B lead generation platform, LinkedIn can provide marketers with high-quality data that’s hard to find on other social networks.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

NetLine

MARCH 7, 2022

To better understand the kind of insights NetLine’s Intent Discovery delivers, let’s further define buyer-level intent. What is Buyer-Level Intent? Buyer-level intent, or buyer intent data, is the measure of an individual prospect’s readiness to make a purchase within a given timeframe. .

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Inbox Insight

JUNE 30, 2023

You can make this channel super effective by: Breaking down TALs into category clusters Creating relevant content around those categories Delivering content syndication to clusters via third party partners that have audiences matching your Ideal Customer Profile (ICP), and with an active interest in category areas.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52