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Remove Buyer Intent Remove Buyer Personas Remove Demographics Remove Lead Nurturing
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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Importance: Targeted Marketing: Demographic data helps you understand the specific demographics you are catering to.

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From Leads to Discussions: How You Can Drive Leads to Sales Meetings

Madison Logic

A common pitfall of B2B marketing lies with the evolution of the self-educated buyer. These self-educated buyers already know about your platform and services, and are most likely looking your brand up alongside your competitors. It’s important to tailor the nurture strategy around where each lead is in the sales funnel.

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5 B2B Email Marketing Best Practices You Need to Try

Optinmonster

Taps into your audience’s buyer intent. But to accomplish either, you need to build a concrete buyer persona. This is the kind of statistic that should remind you to keep demographics in mind as you craft your B2B email copy. Strong subject lines have 1 of these 2 components, the best have both.

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A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel

SnapApp

This is a fundamental shift from the “old days” where the concept of lead generation was finding a pool of names and passing them to sales. Buyers expected to speak to sales, and sales expected to speak to uneducated prospects. . . Everything about that has changed. The sales cycle is giving way to the modern buyer journey. .

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. Watch Webinar. The solution? The solution?

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. Watch Webinar. The solution? The solution?

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

If your organization or company isn’t thinking about content as an ongoing, sustained effort, with a marketing automation system as the essential amplification method and knot tying your entire marketing strategy together, then, frankly, you’re just not doing it right. Watch Webinar. The solution? The solution?