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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Importance: Targeted Marketing: Demographic data helps you understand the specific demographics you are catering to.

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

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A Quick Guide to Demand Generation

PureB2B

A well-crafted buyer persona allows you to determine the demographics and psychographics of the people you want to reach out to with your campaigns. As for your campaign, you must continue sending them emails educating them more about their pain points and how your product can help alleviate these pains.

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The 5 Key Things to Consider to Create a Killer Go-To-Market Strategy

SalesIntel

Define Your Ideal Customer Profile (ICP) And Buyer Personas. You need to define and document your buyer personas and ideal customer profile (ICP). . ” Here’s an article to help create a buyer persona for your business. . ” Here’s an article to help create a buyer persona for your business. .

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ABM 101: Intro to Account-Based Marketing

Madison Logic

Each account shares similar characteristics, such as the same business challenges, similar buyer personas, and company size, that the customized marketing strategy will appeal to and lead down the sales funnel. The problem is that the volume of leads doesn’t signify the quality of the lead.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

In partnering with GreenRope, one of the leading and most comprehensive CRM and marketing automation platforms out there, we at BlogMutt are excited to cover exactly what elements of a content strategy can take it from flat and lifeless and dynamically bring it to life and start actually accomplishing your marketing goals. And do we care?”