More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
Madison Logic
MARCH 13, 2024
According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. data that another provider has provided) to determine buyer intent is equally unreliable.
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