Buyer Intent Buyer Need Curation Intent Data 
Inbox Insight
NOVEMBER 17, 2023
In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular?
6sense
DECEMBER 9, 2021
77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. Their efforts often deliver poor user experiences. Sellers fail to meet revenue targets. Only 60% of sales reps meet quota.
NetLine
NOVEMBER 30, 2023
Intent data is an essential part of sales enablement. 5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle.
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