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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Biggest Obstacles to Marketing Automation Success.

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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision.

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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Use case studies, testimonials.

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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

A survey done by CEB found that individual stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. Using the right B2B lead generation software with your ABM campaign can help you make sure your content connects with your leads.

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Scaling every stage of your ABM Program with Insight

Business Brainz

With the help of insight, marketers can create industry-specific contents that are relevant at every stage of the buying process. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Sales and marketing alignment. Measuring success.

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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

A survey done by CEB found that individual stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. Using the right B2B lead generation software with your ABM campaign can help you make sure your content connects with your leads.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. Unfortunately, the harsh truth according to Gartner is that 55% of sales teams reject marketing-qualified leads. The Importance of Social Engagement Insight.