Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Conversely, having a readily-available data source encourages marketers to build their own database. Everybody wins!

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Here’s the link to the digital media research tools. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.    With marketing automation and CRM, it’s not any different. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Oktopost

NOVEMBER 18, 2020

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize.

Social Media 91

Social Media Top of Funnel Lead Ranking Lead Scoring 91

Engagio

JULY 10, 2017

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Consider what complementary technologies pair well with your solution, and in contrast, which technologies make an investment less likely. Number of locations.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software.

Marketo 127

Marketo Marketing Automation Services Enterprise Management Marketing Management 127

Convince & Convert

NOVEMBER 11, 2015

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. Not every software vendor is a point solution. That may help you determine if a vendor is established, but that’s about it.

Enterprise Management 157

Enterprise Management Work Management Marketing Management Marketing Automation Services 157