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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies. The report also does a “deep dive” into organic search, paid search, and social media metrics. View the full report.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. DemandSage) 49% of marketers believe organic search yields the best ROI.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown.

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4 Ways to Market Your Tech Company

The Lead Agency

Digital innovations are transforming businesses across industries; changing the way they operate and reshaping the economy. Mastering Marketing Technology Tools Today’s companies use an average of 16 different marketing technologies and tech marketers typically need to stay ahead of the curve.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, while they might be engaged, they might not be a good fit for your business.