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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

You can also consider adding list criteria to pull in contacts with a certain number of Twitter followers so you can leverage the power of those social media influencers in your database. If you're an ecommerce business , you'll likely benefit from an abandoned shopping cart workflow. 5) Lead Nurturing Workflow. 10) Upsell Workflow.

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . For example, if your goal is brand building, then metrics related to SEO and engagement are more important than MQL to SQL conversions. . MQL to SQL: This is another way to track quality of leads.

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12 Automated Email Workflows You'll Kick Yourself For Not Using

Hubspot

So, what types of workflow emails can you set up to make your marketing database more powerful for your business? You might also consider including a property that adds contacts with a certain threshold of Twitter followers to pull social media influencers into your list as well! What about the contacts who are already customers?

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

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B2B Lead Generation

Inbox Insight

Regardless of how you choose to generate leads, it’s important to remember that no single approach works for every business. Without an effective B2B lead generation process, there are no potential leads to pass to sales reps, and if prospective customers are not passing through your sales funnel, then there is no business.

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7 Essential Ways To Get High-Quality Leads

Metadata

Great lead generation strategies let you direct all your efforts and resources toward your ideal customers — the ones who will benefit the most from your product or service, convert, and stick around for the long haul. But email is essential to growing your business. Why it’s great. It’s extremely inexpensive. Product trials.

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The Big List of Content Marketing Acronyms

Brandpoint

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. B2B: Business-to-Business. B2C: Business-to-Consumer. This is who your company wants to do business with. AVE: Ad-value equivalency.