Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

JULY 6, 2010

cjablonski : Over 70% of purchases are restricted to established vendors or are heavily dependent on WOM recos. Mac McIntosh, Business-to-Business Sales Lead Expert, presented 10 Best Practices for Lead Generation and Pipeline Acceleration during this lead management event. Put content in their path that they find YOU.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. WOM: Word-of-Mouth. 60 Common Marketing Acronyms. Learn more here.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

B2B Marketing Zone Posts

JULY 7, 2010

&# If you’re a business to business marketer, you ought to check it out. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. We need one, too. consider it an Owners Manual for B2B marketing today. Your goal is Brand ROI.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). Learn more about creating a powerful WOM marketing strategy here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28