Business to Business CPL Studies WOM 
Hubspot
JUNE 19, 2014
That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. CPL: Cost-per-Lead. WOM: Word-of-Mouth. Learn more here.
Hubspot
MARCH 10, 2016
4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 24) Cost-per-Lead (CPL). 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). Learn more about how marketers can use APIs here.
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