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B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Two new reports on marketing and lead generation

markempa

Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Ive read both of them and they are terrific. Do you sell services? Do you sell services?

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B2B Lead Generation Blog: New Lead Nurturing Webinar

markempa

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. This action-oriented session will provide tips and best practices that you can put into practice immediately.

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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

Heres a brief excerpt of the article: If you think finding the right person to target with your business-to-business marketing is harder than it used to be, you’re right. The number of people involved in a purchasing decision is filling up the boardroom, according to Sirius Decisions Inc., In 2005, 3.5 In 2005, 3.5

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B2B Lead Generation Blog: Direct mail for the complex sale that really works

markempa

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! When buying a 79 cent can of fruit cocktail subconscious brand recognition is going to mean a lot.