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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Once there, make sure your content fulfills their search queries and encourages them to engage with you further. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

The copy and design of your landing page should put the focus on grabbing the visitor’s attention, fulfilling their self-interest, heighten their desire to do business with you and motivate them to take action now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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