Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

APRIL 3, 2013

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. The Blog Post as the New Ad Unit. And that is why the blog post is the new online ad unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28